                    &\multicolumn{1}{c}{(1)}         &            &                     &            &                     &            \\
                    &        Both         &            &Electioneering         &            &      Policy         &            \\
\hline
Competitiveness     &       0.720         &     (-1.28)&       1.022         &      (0.13)&       1.124         &      (0.55)\\
Previous campaign experience&       1.133\sym{**} &      (2.95)&       1.058         &      (1.93)&       1.178\sym{***}&      (4.99)\\
Non-Campaign Period &       0.169\sym{***}&    (-15.56)&       0.238\sym{***}&    (-18.39)&       1.079         &      (0.87)\\
Male                &       1.188         &      (1.24)&       1.153         &      (1.61)&       0.998         &     (-0.01)\\
Time until election &       0.994\sym{***}&     (-8.98)&       0.992\sym{***}&    (-16.56)&       1.001         &      (1.61)\\
Fianna Fáil        &       0.448\sym{**} &     (-2.82)&       1.086         &      (0.38)&       0.509\sym{***}&     (-3.96)\\
Fine Gael           &       0.262\sym{***}&     (-4.43)&       0.968         &     (-0.14)&       0.428\sym{***}&     (-5.81)\\
Green Party         &       0.908         &     (-0.32)&       1.003         &      (0.02)&       0.870         &     (-0.79)\\
Labour              &       0.537         &     (-1.82)&       0.910         &     (-0.38)&       0.446\sym{***}&     (-3.80)\\
Other/Ind           &       0.599         &     (-1.48)&       0.902         &     (-0.44)&       0.638         &     (-1.92)\\
Sinn Féin          &       0.600         &     (-1.62)&       1.178         &      (0.72)&       0.495\sym{**} &     (-3.00)\\
Social Democrats    &       0.694         &     (-1.07)&       0.987         &     (-0.05)&       0.749         &     (-1.57)\\
Solidarity-PBP      &       1.960\sym{*}  &      (2.10)&       1.901\sym{**} &      (2.62)&       1.363         &      (1.58)\\
District magnitude  &       0.726\sym{**} &     (-2.72)&       0.940         &     (-0.75)&       0.885         &     (-1.31)\\
Candidates running  &       1.044         &      (1.35)&       1.012         &      (0.61)&       1.008         &      (0.27)\\
Urban               &       1.024         &      (0.18)&       1.025         &      (0.29)&       1.123         &      (1.02)\\
Twitter length      &       1.000         &     (-1.30)&       1.000\sym{**} &     (-3.18)&       1.000         &     (-1.64)\\
Followers count     &       1.000         &      (1.11)&       1.000         &      (0.04)&       1.000\sym{*}  &      (2.02)\\
Rolling average of no. of tweets (7 days)&       0.963\sym{***}&     (-3.50)&       0.956\sym{***}&     (-6.19)&       0.979\sym{**} &     (-2.66)\\
Sum of likes on previous 10 tweets&       1.000\sym{*}  &     (-2.09)&       1.000         &     (-1.56)&       1.000\sym{**} &     (-2.62)\\
Sum of retweets on previous 10 tweets&       1.001\sym{*}  &      (2.06)&       1.000         &      (1.03)&       1.001\sym{*}  &      (2.54)\\
Rolling average of retweets (7 days)&       1.006         &      (1.79)&       1.002         &      (0.94)&       1.004         &      (1.42)\\
\hline
Observations        &      101864         &            &                     &            &                     &            \\
